Gazing at the beautiful vista across Porovesi Lake in Luuniemi, you wouldn't know
that you're only 500 metres from Iisalmi’s
It’s so tranquil and serene around here. So
quiet that you can hear it and almost touch
No humming or rattling, no squealing or
In this silence that has become perceptible
to the senses the best audio systems are
made. They are loudspeakers for listening
to the quietude of nature.
Music professionals around the world have
praised the natural sound of Genelec, and
that is created here in Luuniemi, Iisalmi.
“Genelec’s appreciation for nature is born
out of the values that are important to our
people,” says Maria Martikainen.
Taking responsibility for our environment is
a big thing, even larger than life. No matter
what humanity gets up to, our actions invariably have an impact on nature. So, what
we should ask is how well do people and
businesses consider the consequences of
their actions. Genelec has an answer.
“Our goal is to make products as sustainable as possible, and we take the utmost care
of nature in producing them.”
Climate change concerns us all. While big
nations and large companies far across the
oceans may have a greater impact on the
Earth’s climate, we can all strive to act in an
environmentally responsible way because
small actions do make a difference.
Just look at one Swedish teenager who was
able to make the whole world think about
the climate change. Change is created with
small steps but for Genelec, environmental
responsibility is a major theme.
“For us, it means continuously and critically reviewing and challenging the ways in
which we think and act,” says Maria Martikainen.