Iisalmi has been known as a place for trade and commerce since the mid-19th century when the Governor of the Province of Kuopio first allowed merchants in Iisalmi and gave permission to organise the town’s first fair. Since then, the town has seen many tradespeople with a firm belief in their own business idea.

Some companies were big and others small, but they all had one thing in common: they became successful. Some have fared better than others, but none could be accused of lacking a strong spirit of enterprise.

An Iisalmi-based car dealership owner who hasn’t even turned twenty yet, Valtteri Roivainen puts it succinctly: “I prefer being a business owner to being a car salesman. Running my own company is more interesting and motivating.” The enterprising young man started his car dealership a year ago.

“If you want something badly enough and believe in yourself, you can go far,” the business owner says. Business owner. Someone who is his own master. Someone who has the freedom to do things their way. “I always felt that a regular job is like a rat race, and I want nothing to do with it. When you run your own business, every day is different. You never know what’s going to happen next.”

Today, we have Olvi and Genelec. The Iisalmi pharmacy and JiiVee Automyynti car dealership. And hundreds of other businesses, big and small, all eager to succeed and serve their customers.

Just like Valtteri Roivainen, they want to see how far their idea will go, and whether their business will soar. Iisalmi provides excellent opportunities for doing just that.